Analysis

Profit: Definition

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Simple Definition

Money left over after a company pays all its expenses.

Why It Matters

Profit is what shareholders actually care about - it's the money available for dividends, buybacks, or reinvestment. There are different types: Gross Profit (revenue minus cost of goods), Operating Profit (minus operating expenses), and Net Profit (the bottom line after everything including taxes). A company growing revenue but shrinking profits may have a problem.

Key Points

  • Net Profit Margin = Net Profit ÷ Revenue. Higher is better. Apple's ~25% margin is exceptional; grocery stores run ~2%
  • Profit can be manipulated through accounting tricks - compare to cash flow to check if profits are real
  • Amazon famously had tiny profits for years while growing - they reinvested everything into growth

Related Terms

Common Questions

Money left over after a company pays all its expenses. Profit is what shareholders actually care about - it's the money available for dividends, buybacks, or reinvestment. There are different types: Gross Profit (revenue minus cost of goods), Operating Profit (minus operating expenses), and Net Profit (the bottom line after everything including taxes).

Profit is what shareholders actually care about - it's the money available for dividends, buybacks, or reinvestment. There are different types: Gross Profit (revenue minus cost of goods), Operating Profit (minus operating expenses), and Net Profit (the bottom line after everything including taxes). A company growing revenue but shrinking profits may have a problem.

Net Profit Margin = Net Profit ÷ Revenue. Higher is better. Apple's ~25% margin is exceptional; grocery stores run ~2%

Profit can be manipulated through accounting tricks - compare to cash flow to check if profits are real

Amazon famously had tiny profits for years while growing - they reinvested everything into growth