Strategy

Risk: Definition

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Simple Definition

The possibility of losing some or all of your investment.

Why It Matters

Risk is the price of potential reward. The stock market averages 10% returns because it can drop 30% in a bad year. Treasury bonds pay less because they're safer. Understanding and accepting risk is fundamental - you can't earn returns without taking some risk, but you can choose how much.

Key Points

  • Higher potential return = higher risk (there's no free lunch in investing)
  • Risk isn't just losing money - it's also missing your financial goals
  • Time reduces risk: a 30-year horizon can weather crashes that devastate short-term investors

Learn More

Investing Essentials Lesson

Understanding Risk

Get a complete explanation with examples, key takeaways, and a quiz to test your knowledge.

Related Terms

Common Questions

The possibility of losing some or all of your investment. Risk is the price of potential reward. The stock market averages 10% returns because it can drop 30% in a bad year.

Risk is the price of potential reward. The stock market averages 10% returns because it can drop 30% in a bad year. Treasury bonds pay less because they're safer. Understanding and accepting risk is fundamental - you can't earn returns without taking some risk, but you can choose how much.

Higher potential return = higher risk (there's no free lunch in investing)

Risk isn't just losing money - it's also missing your financial goals

Time reduces risk: a 30-year horizon can weather crashes that devastate short-term investors