Know what you own, and know why you own it.
Call Options: Betting on Up
Call Option Example
The Setup:
- Tesla is trading at $250
- You buy a call option with $260 strike price
- You pay $5 premium (× 100 shares = $500 total)
- Expiration: 30 days from now
Scenario 1: Tesla rises to $280
Your call lets you buy at $260. Stock is worth $280.
Profit: ($280 - $260 - $5) × 100 = $1,500 profit
Scenario 2: Tesla drops to $240
Why buy at $260 when stock is $240? You don't.
Option expires worthless. Loss: $500 (your premium)
Put Options: Betting on Down
Put Option Example
The Setup:
- Apple is trading at $180
- You buy a put option with $170 strike price
- You pay $4 premium (× 100 shares = $400 total)
- Expiration: 30 days from now
Scenario 1: Apple drops to $150
Your put lets you sell at $170. Stock is only worth $150.
Profit: ($170 - $150 - $4) × 100 = $1,600 profit
Scenario 2: Apple rises to $190
Why sell at $170 when stock is $190? You don't.
Option expires worthless. Loss: $400 (your premium)
Side-by-Side Comparison
| Call Option | Put Option | |
|---|---|---|
| Gives you right to... | BUY at strike price | SELL at strike price |
| You profit when... | Stock goes UP | Stock goes DOWN |
| You lose when... | Stock stays flat or drops | Stock stays flat or rises |
| Max loss (buying) | Premium paid | Premium paid |
| Max profit | Unlimited (stock can rise forever) | Strike price - premium (stock can only go to $0) |
Quick Memory Trick
📞
CALL = "Call it up"
You're calling the stock to come UP to you
🏋️
PUT = "Put it down"
You want to put the stock DOWN
When to Use Each
Buy Calls When:
- • You think a stock will rise before expiration
- • Earnings are coming and you expect a beat
- • A sector is trending up and you want leveraged exposure
- • You want to control 100 shares with less capital
Buy Puts When:
- • You think a stock will fall before expiration
- • You want to protect stocks you own (like insurance)
- • Bad news is coming and you want to profit from the drop
- • The market looks overvalued and due for a pullback