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AAPL · NASDAQ

Why Is Apple (AAPL) Stock Moving Today?

$333.02 +11.36 (+3.53%)todayAAPL is up 3.53 percent today.

Apple (AAPL) rose 3.53% on Friday, July 24, as big tech stocks recovered amid a broader market shift away from excessive AI spending concerns.

Updated Jul 26, 2:30 PM ETDelayed

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Why Apple Stock Is Up Today

  • AAPL up 3.53% ($11.36) to $333.02 on Friday, July 24
  • Broader market up only 0.10%, so Apple outperformed significantly
  • Recent earnings showed EPS of 2.01 for the March 2026 quarter
  • Tech sector seeing renewed investor interest after market concerns eased
  • Volume 47.4M shares, below the 30-day average

Apple (AAPL) gained 3.53% on Friday, July 24, outperforming the broader market, which rose just 0.10%. The stock closed at $333.02, up $11.36 from the previous close of $321.66.

The move appears tied to a shift in how investors are viewing big tech companies. Recent headlines suggest the market had been worried about whether major tech firms were spending too much on artificial intelligence without clear returns.

On Friday, that sentiment appears to have eased, and investors began rotating back into established tech names like Apple. Apple recently reported earnings for the quarter ending March 2026, with EPS of 2.01.

The company makes iPhones, Macs, iPads, and wearables, plus a growing services business—all of which generate steady revenue. While trading volume was about 80% of the 30-day average, the larger percentage move suggests meaningful buying interest.

The stock's P/E ratio is 41.27, reflecting investor expectations about future growth.

AI-assistedDrafted with AI from the sourced data below, under StockCram’s editorial standards. Explains what happened — never what to do.

AAPL Price History

AAPL closing price, 1M: up 13.6%, from $293.08 to $333.02 (range $275.15–$333.74).$333.74$304.44$275.15prev close
Jun 24, 2026Jul 24, 2026
AAPL closing price, 3M: up 21.9%, from $273.17 to $333.02 (range $267.61–$333.74).$333.74$300.68$267.61
Apr 22, 2026Jul 24, 2026
AAPL closing price, 1Y: up 40.6%, from $236.85 to $333.02 (range $172.42–$333.02).$333.02$252.72$172.42
Jan 10, 2025Jul 24, 2026
Performance
1M
+13.63%
3M
+22.86%
YTD
+22.50%
1Y
+55.79%
52-Week Range
Low
$172.42
Today
$333.02
High
$333.74

AAPL is trading about 100% of the way up its 52-week range — near its 52-week high. Past performance does not indicate future results.

Chart Built in-house from delayed daily closes. Historical data shown; past performance does not guarantee future results.

Apple Stock News Today

Recent Apple SEC Filings

SEC EDGAR Official filings for Apple Inc.. Documents link to sec.gov.

Apple Earnings: Recent Quarters

Quarter endingReported EPSEPSEarnings Per Share. How much profit a company makes per share of stock.Learn more →Surprise
Mar 28, 20262.01—
Dec 27, 20252.84—
Jun 28, 20251.57—
Mar 29, 20251.65—

Alpha Vantage A “beat” means reported earnings came in above analyst estimates; a “miss” below. Historical data only.

Apple vs. the Market Today

Today AAPL is outpacing its benchmarkBenchmarkA standard to compare your investments against, like the S&P 500.Learn more → (SPY +0.10%).

TickerPriceToday
AAPLthis pageApple$333.02+3.53%
GOOGLAlphabet (Google)$319.74+0.65%
SPYSPDR S&P 500 ETF$738.93+0.10%
MSFTMicrosoft$381.70+0.03%
AMZNAmazon.com$232.11-0.66%
METAMeta$595.19-1.80%

Delayed data Comparing AAPL with related tickers and the broader market. Not a recommendation.

Apple Stock: Common Questions

Apple is up about 3.53% today. The page above explains the most likely reasons — recent news, filings, and how the whole market is trading — in plain English. Day-to-day moves are normal and don't tell you whether the long-term story changed.

AAPL is up about 3.53% today, based on delayed market data. Past performance doesn't indicate future results.

AAPL is trading around $333.02 today (delayed), versus a previous close of $321.66. Prices shown here are delayed and for education only.

Apple most recently reported for the quarter ending 2026-03-28. Companies typically report about every three months; check the earnings section above for the latest figures.

Learn What’s Behind the Move

What is a stock?How the stock market worksInvesting glossaryDaily market analysis

Editorially overseen by Sean Sha, StockCram Editor, who sets the editorial standards these automated summaries follow and audits them for accuracy. StockCram is an educational platform — not a broker-dealer, investment adviser, or financial institution, and is not affiliated with any brokerage or exchange.

Educational purposes only. This content does not constitute investment advice. Read our disclaimer

StockCram is not a broker-dealer, investment adviser, or financial institution. All content is for educational and informational purposes only and should not be construed as personalized investment advice. Consult a qualified financial professional before making investment decisions. Past performance does not guarantee future results.

Data sources

Prices & chart: delayed market data (IEX via Alpaca). News & fundamentals: Alpha Vantage. Filings: SEC EDGAR. The “why moving” summary is AI-drafted from these sources under StockCram’s editorial standards. All data is delayed and for education only; past performance does not indicate future results.