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AAPL · NASDAQ

Why Is Apple (AAPL) Stock Down Today?

$344.69 -2.41 (-0.69%)Wed, Oct 28AAPL was down 0.69 percent at 2:41 PM ET on Wed, Oct 28.

Apple Inc. (AAPL) fell on Wednesday, October 28, while the broader market edged up. No clear company-specific driver has emerged, so the cause of the move is not yet clear from today's news.

Possibly linked to: “Apple bets MacBook Pro buyers will pay more for touch screens” — thehindubusinessline.com

Price as of Oct 28, 2:41 PM ETAnalysis reviewed Oct 28, 10:45 AM ET · unchanged since Oct 28, 10:40 AM ETDelayed

New to this? Underlined terms explain themselves — hover or tap any of them.

Why Apple Stock Is Down Today

  • Apple shares were down while the broader market was slightly higher.
  • No single company announcement clearly explains today's move.
  • A recent news item covered Apple's plan to charge more for MacBook Pro touch screens, but it isn't clearly tied to today.
  • A Seeking Alpha article noted Apple's stock had recently moved differently from the Nasdaq.
  • Recent insider transaction filings were dated October 19 and October 22; their link to today is unclear.

Apple Inc. (AAPL) is a company that makes the iPhone, Mac, iPad, and wearable devices, and it also runs a growing services business. On Wednesday, October 28, its stock was trading lower while the broader market was slightly higher.

The stock is still trading, so the price you see is a delayed intraday figure, not a final price for the day. When a stock moves on its own, people usually look for a company-specific reason, such as an earnings report, a product announcement, or major news.

Today, no clear single reason has emerged. Several headlines are in the news, including a report about Apple's plan to charge more for MacBook Pro models with touch screens.

That story is real and about Apple, but nothing connects it clearly to today's trading. Another article pointed out that Apple's stock had recently moved in a different direction from the Nasdaq index.

This is a description of past behavior, not an explanation for today's move. Apple's most recent reported earnings were $2.02 per share for the quarter ending June 27, 2026, and the stock trades at a price-to-earnings ratio of about 40.86, which is useful background on how investors value the company.

Some recent filings with the SEC show insider transactions dated October 19 and October 22. These filings are routine disclosures, and their connection to today's move is not clear.

Because no clear company-specific driver has been identified, the honest answer is that the reason for today's move is not yet known from the available information. Understanding a stock move often means checking whether news, earnings, or the wider market explains it, and here the wider market was moving the other way.

AI-assistedDrafted with AI from the sourced data below, under StockCram’s editorial standards. Explains what happened — never what to do.

AAPL Price History

AAPL closing price, Today: down 0.5%, from $346.49 to $344.69 (range $344.15–$347.10).$347.10$345.63$344.15prev close
9:30 AM2:41 PM
AAPL closing price, 1W: up 0.9%, from $343.99 to $347.10 (range $343.91–$348.22).$348.22$346.07$343.91prev close
Oct 21, 2026Oct 27, 2026
AAPL closing price, 1M: up 2.6%, from $338.40 to $347.10 (range $329.40–$348.22).$348.22$338.81$329.40prev close
Sep 28, 2026Oct 27, 2026
AAPL closing price, 3M: up 4.1%, from $333.43 to $347.10 (range $302.25–$348.22).$348.22$325.24$302.25
Jul 30, 2026Oct 27, 2026
AAPL closing price, 1Y: up 78.7%, from $194.27 to $347.10 (range $194.27–$347.10).$347.10$270.69$194.27
Apr 16, 2025Oct 27, 2026
Performance
1M
+1.77%
3M
+2.06%
YTD
+27.68%
1Y
+29.12%
52-Week Range
Low
$193.16
Today
$344.69
High
$348.22

AAPL is trading about 98% of the way up its 52-week range — near its 52-week high. Past performance does not indicate future results.

Chart Built in-house from delayed daily closes. Historical data shown; past performance does not guarantee future results.

Apple Stock News Today

Marketaux Headlines tagged to AAPL, refreshed through the day. Links open the original publisher.

Recent Apple SEC Filings

SEC EDGAR Official filings for Apple Inc.. Documents link to sec.gov.

Apple Earnings: Recent Quarters

Quarter endingReported EPSEPSEarnings Per Share. How much profit a company makes per share of stock.Learn more →Surprise
Jun 27, 20262.02—
Mar 28, 20262.01—
Dec 27, 20252.84—
Jun 28, 20251.57—

SEC EDGAR A “beat” means reported earnings came in above analyst estimates; a “miss” below. Historical data only.

Apple vs. the Market Today

Today AAPL is lagging its benchmarkBenchmarkA standard to compare your investments against, like the S&P 500.Learn more → (SPY +0.20%).

TickerPriceToday
GOOGLAlphabet$324.84+1.33%
SPYSPDR S&P 500 ETF$771.20+0.20%
AMZNAmazon.com$253.14+0.02%
AAPLthis pageApple$344.69-0.69%
MSFTMicrosoft$526.71-0.87%
METAMeta Platforms$612.26-1.28%

Delayed data Comparing AAPL with related tickers and the broader market. Not a recommendation.

Recent Apple moves

  1. Down

    Apple Inc. (AAPL) fell on Wednesday, October 28, while the broader market edged up. No clear company-specific driver has emerged, so the cause of the move is not yet clear from today's news.

  2. Up

    Apple (AAPL) rose on Tuesday, October 27. The most-discussed recent headline: "ASM Lifts 2027 Outlook as AI Buildout Fuels Demand For Tools" (livemint.com).

  3. Down

    Apple (AAPL) fell on Monday, October 26. The most-discussed recent headline: "Apple (AAPL) Expands Siri AI Language Support in iOS 27.2 Update" (gurufocus.com).

  4. Flat

    Apple Inc. (AAPL) was little changed on Friday, October 23, while the market was still trading. No clear company-specific driver has emerged, and Apple held up better than the broader market, which fell.

  5. Up

    Apple Inc. (AAPL) rose on Thursday, October 22, while the broader market fell. No clear company-specific driver has emerged, so the move is not tied to a single known event.

  6. Up

    Apple (AAPL) rose on Wednesday, October 21. The most-discussed recent headline: "The Magnificent 7 Are Splitting Apart. Here's Who's Winning" (gurufocus.com).

  7. Down

    Apple (AAPL) fell on Tuesday, October 20. The most-discussed recent headline: "AAPL Maintains Neutral Rating by MoffettNathanson -- Price Target Lowered to $283" (gurufocus.com).

  8. Flat

    Apple Inc. (AAPL) was little changed on Monday, October 19, while the broader market rose. No clear company-specific driver has emerged to explain its move today.

  9. Up

    Apple Inc. (AAPL) rose on Friday, October 16, while the broader market moved lower. No clear company-specific driver has emerged, so the move isn't tied to one confirmed event.

  10. Flat

    Apple Inc. (AAPL) was little changed on Thursday, October 15, and lagged a slightly higher broader market. No clear company-specific driver has emerged to explain the move.

Each entry is the explanation published on that trading day. Past performance doesn’t indicate future results.

Apple Stock: Common Questions

Apple was down on Wednesday, October 28 — the live figure is at the top of this page. The page above explains the most likely reasons — recent news, filings, and how the whole market is trading — in plain English. Day-to-day moves are normal and don't tell you whether the long-term story changed.

AAPL was down on Wednesday, October 28, based on delayed market data. The live delayed figure is shown at the top of this page. Past performance doesn't indicate future results.

The latest delayed price for AAPL is shown at the top of this page. Its previous close was $347.10. Prices shown here are delayed and for education only.

Apple most recently reported for the quarter ending 2026-06-27. Companies typically report about every three months; check the earnings section above for the latest figures.

Apple on StockCram

iPhone Duo: Apple Stock After 8 Major LaunchesApple has unveiled the iPhone Duo, its first foldable iPhone, from $1,999. We analyzed what Apple stock actually did after eight major Apple launches, each compared with the S&P 500.

Learn What’s Behind the Move

What is a stock?How the stock market worksInvesting glossaryDaily market analysis

Editorially overseen by Sean Sha, StockCram Editor, who sets the editorial standards these automated summaries follow and audits them for accuracy. StockCram is an educational platform — not a broker-dealer, investment adviser, or financial institution, and is not affiliated with any brokerage or exchange.

Educational purposes only. This content does not constitute investment advice. Read our disclaimer

StockCram is not a broker-dealer, investment adviser, or financial institution. All content is for educational and informational purposes only and should not be construed as personalized investment advice. Consult a qualified financial professional before making investment decisions. Past performance does not guarantee future results.

Data sources

Prices & chart: delayed market data (IEX via Alpaca). News & fundamentals: Alpha Vantage. Filings: SEC EDGAR. The “why moving” summary is AI-drafted from these sources under StockCram’s editorial standards. All data is delayed and for education only; past performance does not indicate future results.